Our projects

Sweet is based in Norway and was founded by a tight-knit group of skiers, riders, cyclists and paddlers, looking to make the best helmets and apparel available. Sweet Protection Mission is to: Create superior protection inspiring people to push their boundaries.

Cross-country legend Bjørn Dæhlie pushed the limits of his sport in the 1990s. He raked in Olympic medals and world championships. He established his eponymous brand in 1996, at the height of his career. For more than 20 years, the brand has developed innovative and optimized clothing for cross-country skiers.

The Kari Traa brand was launched internationally in 2006, and is now firmly established in twelve other European countries, with constant growth in every market. The spirit and drive of Kari Traa to inspire girls to DARE TO PLAY, is carried out by sporty and daring ambassadors.

Johaug mission is to deliver the world’s most feminine hardcore sportwear. The brand’s collections are inspired by the successful Olympian Therese Johaug and her unique duality as an athlete and person, where raw willpower meets sophisticated femininity.

Liberty is a luxury department store in London, England. It is located on Great Marlborough Street in the West End of London. Known around the world for its close connection to art and culture, it is most famous for its bold and floral print fabrics.

Klarna Bank AB (publ) is the leading global payments and shopping service, providing smarter and more flexible shopping and purchase experiences to 90 million active consumers across more than 250,000 merchants in 17 countries.