Liberty London


Liberty is a luxury department store in London, England. It is located on Great Marlborough Street in the West End of London. Known around the world for its close connection to art and culture, it is most famous for its bold and floral print fabrics. The vast mock-Tudor store also sells men’s, women’s and children’s fashion, beauty, and homewares from a mix of high-end and emerging brands and labels. The store played essential role in spreading and popularizing Modern Style (British Art Nouveau style).

The Project

Full site redesign and migration to Salesforce Reference Architecture

The newly redesigned and rebranded went live in April 2020. With its pure and innovative design and forward-thinking modern experience the new digital experience is reflecting the iconic store onsite in the digital realm. A very difficult achievement of beauty and exceptional design. Not only has the site been rebranded and redesigned but it has also upgraded to the new Salesforce reference architecture platform.

Delivery Team

Alexander Gaydardzhiev, Architect and team lead
Simeon Ivanov, Developer


Complete redesign; Upgrade to new Salesforce reference architecture platform

Client Testimonials

“Alex was the development lead on the recent rebuild of the Liberty website onto SFRA. It's no exaggeration to say that this project would not have landed on schedule without Alex at the lead. His diligence and commitment were outstanding, and the quality of his output is the best I have seen. Thank you”
Eric Fergusson
Director of Ecommerce at Liberty London
June 23, 2020
“Having worked with Alexander very closely on some large and crucial projects for Liberty, I have to say that he is a true expert and fount of knowledge. He continually helps us deliver world leading digital experiences and is relentless in his dedication to making the project, architecture, and final product as amazing as it is intended. Always willing to impart his wisdom, he is a true pleasure to work with, always calm, always considered and most of all ultra-smart. I cannot recommend him enough, there are people in the world that just get it, and Alex is one of them. Without him, dare I say it, our projects would not have been as enjoyable and gone so smoothly.”
James Finch
Head of Digital Design at Liberty Ltd
June 15, 2020

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